Well Hung Vineyard was recently the lucky recipient of a feature in the most local of local papers, The Crozet Gazette. Billed in the lead sentence as “a textbook case of product branding done right”, the article centers around the label’s recent inclusion in the SFMOMA but expands with plenty of quotes from the founding ladies about the past, present, and future of Well Hung.
We’re pleased that in addition to praising the label, the wine itself, and the brilliant mind behind it, gets some attention: “The meteoric popularity of their wines seems as much indebted to the name they chose as the quality of the wines themselves, which are produced by noted local winemaker Michael Shaps at his custom winemaking facility, Virginia Wineworks, in Keene.”
The label’s rapid growth certainly caught us off guard, and it’s one of the many facets of the business that gets explicated:
“Sales have sextupled in the year and half since the first vintage was ready. “We have sold every bottle in our first vintage,” said Rash. That was only 220 cases, but they sold 550 cases the next year and in 2010 sold 1,400 cases. Their sales chart rockets up. They now produce four wines, a chardonnay, a petit verdot, a cabernet sauvignon and a cabernet franc. They also make reserve wines such as Very Well Hung Chardonnay.
“At first no one would approach our booth at fairs and music festival. Now they are 20 deep,” said Steers.”
I can only pat myself on the back so much before my arm gets tired (and I start wondering where everyone else went…), so I’ve just pulled a couple of quotations to highlight here, but the whole article is well worth the read if you’re interested in learning more about the label!
Brand Name Lift Off: Well Hung Vineyards Label Makes MoMA – The Crozet Gazette